STORIES2TELL & Asphaltgold x Nike Jordan 1

Storytelling is in our DNA and we were honored to produce this film for a Sneaker with history for Asphaltgold x Nike Jordan. The Air Jordan 1 is more than a sneaker. It’s a symbol for our dreams and a manifestation of greatness. But with all the hype around sneakers it has become a collectible and trading stock. A sneaker you don’t play in, you don’t dare to get dirty. It‘s used for showing-of, to resell or to protect it like it’s some holy grail. But that’s not how achieving your dreams look like. Having dreams means putting some work into it. Getting your hands dirty and taking some risks. A story that only a worn sneaker can tell. Thus, we encourage people to use their sneakers and dare to dream because sneakers are meant to be worn.